There is a science to extracting money from our wallets. Some days it is obvious, other times not so much. We still have a choice, but if we are oblivious to the tactic being deployed, we may fall into a trap. Even my frugal self falls for one now and then. Take for example, yesterday’s iced coffee…
I like iced coffee, but it is too much trouble to brew a pot, cool it off, and assemble it. I don’t drink a whole pot of it in a week, I just like a good cold cup here and there.
So, I was “there” yesterday, and pulled into a local McDonald’s and ordered a large iced coffee. (I don’t buy anything from McD’s except their coffee. Newman’s organic, fair traded – good coffee, great price, yadayada… a good purchase in my mind.) So, I am at the drive through window ready to pay for the coffee with my $1.61 in hand. The clerk says “That’ll be $2.69”
Huh, $2.69? I just drove by another McD’s on the way over and they have a sign out front that says $1 for medium, and $1.50 for large. How did we get to $2.69?
“The only special we have is the medium size for $1.”
Okay, my bad. I would have expected that a franchise operation such as McD’s would have the same “specials” going in each location. Especially when they were less than 3 miles apart. I would have been much better off buying 2 medium coffees at $1.07.
Is this illegal? Nope. Unethical? Nope. Sneaky? Maybe. Something to watch for? Absolutely. Never again will I expect the same special or discount at a different location of the same franchise.
Besides, they REALLY wanted me to buy the any size fountain drink or Sweet tea for $1.00 HA! Fooled them! The coffee was delicious, I’d buy it again. Probably two – medium size!
Ever feel tricked after buying what you wanted, and paying too much?- because you weren’t paying enough – attention?