Whether you’re gearing up to brave the masses on Black Friday, meticulously planning your online shopping for Cyber Monday, or celebrating National Buy Nothing Day, consider switching up your routine and shop locally on November 24th in support of the 3rd annual Small Business Saturday. Small Business Saturday is strategically set for the day between Black Friday and Cyber Monday, which focus on big commerce and retail deals, to support small businesses nationwide.
Small Business Saturday Beginnings
Last year over one hundred million people came together to shop small in their communities on Small Business Saturday. What started in 2010 as a campaign created by the American Express OPEN team to help its small business clients find customers has become an instrumental holiday and tradition for small business owners and consumers alike.
According to a survey released by the National Federation of Independent Businesses and American Express, 46 percent of small business owners plan to incorporate Small Business Saturday as part of their holiday strategy and 67 percent expect to offer discounts that day.
Special Deals for Shopping on Saturday
To encourage consumers to shop small, American Express is offering a one-time $25 statement credit to card members when they spend $25 or more at one of the participating small businesses that Saturday. Enrollment for this promotion is limited and opens November 18th. FedEx is also showing its support for small businesses by giving away 40,000 $25 American Express gift cards via Facebook. Taking advantage of these deals means up to $50 in free money to spend at your favorite local small businesses!
Shop and Support Your Community and Small Businesses
Aside from discounts and promotions, it is crucial that we support small businesses in our communities for a number of reasons. According to the U.S. Small Business Administration, last year there were 28 million small businesses in the U.S. that have created 65 percent of new net jobs over the past two decades. For every $100 spent locally in independent stores, $68 returns to the community through taxes, payroll and other expenditures.
Another bonus is that small businesses tend to have a wider selection of more personal and unique gifts that you won’t find at big box retailers. Also, you will avoid the crowds, frustration, and waiting in lines that tends to come with shopping during this deal frenzied weekend.
Don’t forget to use social media to raise awareness about shopping small and local and show your support with a Facebook like. To find participating small businesses in your area, check out the Small Business Saturday where to shop guide.
Have you ever participated in Small Business Saturday? Do you plan to?