Before couponing took a turn towards “extreme”, it was long considered an easy and practical method to save money in your everyday shopping. Consumers would get their newspaper every day, or every Sunday, pull out the circulars and start clipping away. With consumers now heading to the internet for their news and entertainment, it’s no surprise that coupon cutting would become a less common practice. But that doesn’t mean you can’t still save money with coupons.
A 2013 study from NCH Marketing Services revealed that the practice of couponing declined by 17% from 2012 to 2013, although the same amount of coupons were offered. Then there are “extreme couponers” out there who dedicate a significant amount of their time to gaming and stacking coupons so that they save the maximum amount of money, often walking away with shopping carts full of products that cost them next to nothing. That’s great for them, but not all consumers have the time and energy to dedicate to couponing. Here are some practical coupon tips to help you save a little extra money on everyday shopping.
- Search online. Coupons for everything from groceries to clothing can be found online. Do a general search, or even go directly to the website of the particular product you’re shopping for.
- Coupon sites. While online, you will also find websites dedicated exclusively to sharing coupons. They find every coupon imaginable, so they are good places to start. Examples include RetailMeNot.com, Coupons.com, and CouponCabin.com.
- Stack with store sales. Whether it’s food or groceries, many coupons will stack with store sales (unless otherwise noted). Save your coupons for when the item goes on sale and boost your savings.
- Only buy your usual items. If you find a coupon for one of your typical purchases, great! If you find a coupon for something you wouldn’t buy normally, then you still shouldn’t buy it. Just because it’s a good deal doesn’t mean it’s a smart purchase. It has to be useful for you.
- Join mailing lists. Repeat customers and rewards members will be sent alerts for sales and coupons. Get on the email list of your usual shopping spots and let the deals come to you!
These are just a few simple tips to help you save money with coupons. Have some suggestions? Please share in the comments below!