If you’re in the market for a new… anything, then it’s always helpful if you can find some reviews of the item in question. Maybe you have your eye on a particular vacuum or DVD player, only to find some negative reviews that point out some serious flaws. That’s usually a good thing. You just saved yourself from buying a potentially bad product. But when it comes to the positive reviews, how can you tell if it’s real? Learn a few tips to spot fake online reviews.
Websites like Amazon.com are great resources for shopping, and most products will have lots of reviews from previous consumers. However, last year Amazon sued more than 1,000 people who allegedly accepted money to write positive reviews for products. This practice is more common than you may think, but it can be difficult to spot fake online reviews.
Tips to Spot Fake Online Reviews
- Beware of extremes. Overly positive or overly negative reviews have a high potential to be phony.
- Language. Some phony reviewers may use language that sounds like a brochure or product manual. Any technical details or full product names and numbers may be signs of a fake.
- Review the reviewer. If possible, look at the account of the person who wrote the review. If they only review the products from one company, that’s a sign that they may have a vested interest in the company.
Reviews can be very helpful when trying to find a reliable product. Keep an eye out for these signs of fake online reviews. Avoid this deception and save yourself from buying a low-quality item.